How to Choose the Right Coach: A Practical Guide
Choosing the right coach can feel daunting. It’s not a small investment, and people want to see real results. With so many options out there, it’s easy to get stuck comparing websites, reading testimonials, and wondering which coach will be the perfect fit. But here’s the truth: there is no perfect coach for everyone, and the best way to find the right fit is much simpler than you might think.
Start With a Free Intro Call
Almost every coach offers a no-obligation introduction — sometimes called a discovery call, chemistry session, or intro chat. This is the best place to start. It’s a chance for you to experience what it’s like to work with that coach, ask questions, and see how the interaction feels.
I always encourage people to treat these calls as low-pressure explorations. You don’t need to decide on the spot. Instead, notice how you felt during the conversation. Did you feel heard? Did you feel challenged in a good way? Did the coach’s style resonate with you? If so, that’s a sign you’re on the right track.
Be Wary of Sales Pressure
Coaching should never feel like a hard sell. A good intro call is about exploration, not pressure. If at any point you feel pushed to make a decision before you’re ready, that’s a sign to pause. Take the time you need — reflect on how the call felt, and only move forward when it feels right for you. Coaching is not about a transaction; it’s about a relationship. And good relationships aren’t built on pressure.
Don’t Wait for the “Perfect” Coach
You don’t need to find the perfect coach on paper. You don’t need to spend hours comparing websites and recommendations. Instead, take action: book a few intro calls with different coaches. You can do this as many times as you like, until you find someone who feels like the right fit.
The Right Coach for the Right Time
Another important point: the right coach for you today might not be the right coach for you tomorrow. Our needs change as our lives and careers evolve. Certain coaches may be exactly what you need at one stage, but less relevant at another. I’ve experienced this myself — working with different coaches at different times, each of whom brought unique value to my journey.
So don’t feel obligated to stick with one coach forever. Coaching should serve your growth, not the other way around.
Final Thoughts
Choosing a coach doesn’t have to be stressful. Start with an intro call. Notice how it feels. Give yourself permission to explore multiple options. And remember that coaching is most effective when it meets you where you are — and helps you get to where you want to go.